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EU Merchant of Record · Proprietary payment infrastructure

Sell globally.Grow without the complexity.

Your EU Merchant of Record, running on Payt's own payment infrastructure. Our in-house orchestration routes every transaction to maximize approval, and we handle compliance, fraud, disputes and recovery for you, in Europe and worldwide.

PCI DSS hosted checkout AML / KYC GDPR EU company · Estonia
Checkout & conversion

High-performance global checkout.

Customizable checkout builder, one-click upsell, split testing and AI cart-abandonment recovery. Built for international buyers and settled in EUR and USD.

VisaMastercardEURUSDHosted card fields

Localized checkout

Language, currency and payment methods adapted to each buyer's country.

One-click upsell

Add a second offer after checkout, no re-authentication needed.

Split testing

Test layouts and offers continuously and keep what converts.

Cart recovery

AI flows across email, SMS and WhatsApp bring buyers back.

Subscriptions

Turn recurring revenue into a growth engine.

From memberships and courses to subscription boxes and multi-item plans, Payt World runs your recurring billing end to end. As your Merchant of Record, we handle payments, retries, refunds and compliance so renewals just work.

Automatic proration

Upgrades, downgrades and plan changes are prorated automatically.

Pause & reactivate

Let subscribers pause instead of cancelling, with retention reporting to catch churn early.

Smart renewal recovery

Failed renewals are retried by our payment infrastructure and recovered via email and SMS.

Our own infrastructure

Orchestration built in-house, not bolted on.

No third-party layer in the middle. Payt's own payment infrastructure, the same one that already powers Payt in Brazil, routes each transaction in real time, then cascades, retries and fails over automatically to lift approval and cut cost.

Buyer checkout 01 Tokenize 02 Risk score 03 Smart routing Payt World · in-house infrastructure Acquirer A Acquirer B Acquirer C Buyer checkout Tokenize Risk score Routing Payt World · in-house infrastructure Acquirer A Acquirer B Acquirer C

Smart routing

Best acquirer per transaction: BIN, geography, history and risk.

Cascade & retry

Declined payments re-processed through another acquirer automatically.

Multi-acquirer failover

If a provider degrades, traffic reroutes with zero downtime.

Tokenization & risk

Card data tokenized in hosted fields and every authorization risk-scored.

0%approval rate*
0+acquirers orchestrated*
< 1srouting latency*

* Payt group platform data. Results vary by vertical, geography and payment mix.

The Merchant of Record model

We become your seller of record. You just sell.

Payt World OÜ, an EU company based in Estonia, sells to your customers on your behalf. Payments, compliance, refunds and disputes sit with us, so you can sell in Europe and worldwide without opening local entities.

You, the brand

Create & sell

Your product, your store, your brand

Payt World · Merchant of Record

We handle it all

  • Payments & orchestration
  • Refunds & buyer support
  • Compliance (AML/KYC, PCI DSS, GDPR)
  • Fraud tooling & dispute support
  • Payouts & reconciliation
Customer → you

You get paid

Payouts net of platform fees, straight to your local bank account

One contract, global reach

A single agreement replaces local entities and processors in every country.

Fewer moving parts for your team

We run the fraud tooling and dispute workflows behind the scenes, so you stay focused on the product.

Compliance handled automatically

AML/KYC, sanctions screening, PCI DSS and GDPR managed as part of the platform.

Trust & compliance

Compliance built in, before the first sale.

Every seller and every product is reviewed before going live, and every transaction is monitored after. That is what keeps approval high and the network clean for everyone.

01

Apply to sell

Company, owner and product documentation.

02

KYC / KYB & AML

Identity, beneficial owners, sanctions and PEP checks.

03

Product review

Each listing checked against our acceptance policy.

04

Accept terms

Fee schedule, reserve and acceptance policy.

05

Go live

Checkout link issued, with ongoing monitoring.

Verified sellers

KYC/KYB with electronic identity verification and beneficial-ownership checks for every seller, before listing.

Sanctions & PEP screening

Screening against OFAC, UN, EU and UK lists at onboarding and every 30 days after.

Transaction monitoring

Real-time risk scoring with rules and machine learning, before settlement.

Card data never stored

PCI DSS hosted card fields on a Payt-owned checkout. No card data at rest.

Privacy by design

GDPR and LGPD compliant, with a dedicated Data Protection Officer.

Responsible marketing

Seller ads and sales pages follow our Advertising & Media Policy.

AML/CTF programme aligned with the FATF Recommendations, the EU Anti-Money Laundering Directives and Estonia's Money Laundering and Terrorist Financing Prevention Act. Read our Terms for Sellers and Advertising & Media Policy.

Merchant of Record platform

Every piece of your global payments stack, unified.

Analytics & insights

Real-time revenue and journey analytics, order tracking and proactive alerts. The same BI that Payt creators use to scale.

In-house orchestration

Our own infrastructure handles routing, cascade, retry and failover.

Approval optimization

Network tokens, account updater, intelligent retry and ML.

Fraud & chargeback protection

AI risk scoring, dispute alerts and representment, keeping chargebacks low.

Compliance

KYC/KYB, AML screening and PCI DSS handled as your MoR.

Billing & payments

Payments, subscriptions and localized checkout, fully managed.

Sales recovery

Failed payments and abandoned carts recovered via email, SMS and WhatsApp.

Scale your global sales

Everything you need to convert more.

Revenue tools engineered into the platform: no bolt-ons, no extra vendors.

0%average one-click upsell take rate*
up to 0%of abandoned carts recovered*
0+sellers above R$50k per month on Payt*
Our model

Not just another payments platform.

Our own payment infrastructure plus the EU Merchant of Record model means more revenue, less cost and less risk. All on one contract.

  • Increase revenue with in-house orchestration and optimized approval
  • Recover failed payments and abandoned carts automatically
  • Reduce operational overhead with one unified platform
  • Sell across Europe and worldwide without adding complexity
  • Shift fraud and chargeback liability to your MoR
  • Stay compliant as you scale
Built for the brands driving global growth

For DTC brands, creators, apps and subscriptions.

Where approval rates and chargeback control decide who scales internationally.

DTC & e-commerceDigital creators & coursesApps & SaaSSubscriptions
01

Built for higher approval

Routing tuned for demanding verticals where every basis point counts.

02

Chargebacks under control

Prevention, alerts and representment, end to end.

03

Fulfillment & tracking

Order tracking and reconciliation across carriers, with dedicated buyer support.

The partner you need to grow

More than a platform: a team behind your global launch.

Onboarding team

A specialist guides you through verification, product review and your first live checkout.

Strategic support

Data-driven guidance for your international operation, from approval to reconciliation.

Merchant & buyer support

Payt World answers your buyers directly, with a target first response of 5 minutes.

Pricing

Simple, all-inclusive pricing. You only pay when you sell.

One transparent rate covers orchestration, compliance, fraud, recovery and support.

EUR · USD · GBP
X.XX% + €X

per successful transaction

  • In-house payment orchestration and routing
  • Refunds, disputes & chargeback handling
  • Fraud, chargebacks & PCI DSS handled
  • Sales recovery across email, SMS & WhatsApp
  • One-click upsell, order bump & split testing
  • Buyer support with a 5-minute first-response target

Higher volume or custom terms? Talk to sales.

For buyers

PAYT on your statement? That's us.

Payt World is the Merchant of Record for the store you bought from. The charge on your card and the receipt in your inbox come from us. Questions about a purchase? Contact us at [email protected] before opening a dispute with your bank.

7 daysmoney-back guarantee on digital products, from the date of purchase
5–10 daysfor approved refunds, always to the original payment method

Read our Refund Policy and Terms for Buyers.

Get started

Ready to sell globally?

Orchestration, approval, recovery and compliance, all managed for you as your Merchant of Record.